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From The Ground Up
Rami started From The Ground Up in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on From The Ground Up?
I came up with the idea for FTGU as I was graduating from the entrepreneurship program at the University of Washington. At the time, I started a little business selling funky socks with presidential figures wearing party shades on them. For a couple of years, I sold this style but realized I was lacking a general direction with what this business was.
It wasn’t until the start of 2018 when I was on a backpacking trip with friends and I stupidly picked the wrong socks and absolutely wrecked my feet. Growing up a Washingtonian, I’d always been into the outdoors whether it was skiing, camping, or hiking, and knew that merino wool was the best material for hiking due to its antimicrobial qualities.
After coming back from my hike, I was shopping for better hiking socks, but everything in the merino wool sock market was either itchy, hot, or just plain ugly. It was at that moment, I saw an opportunity to capitalize on the beauty our home state had to offer and create my own brand of hiking socks.
There isn’t one explosive moment that is your “big break”, but rather it’s all a series of little successes and adds up over time that brings you the success you see.
I spent months researching, sourcing, and designing socks that my friends and I would actually wear. Socks that don’t compromise quality for style, socks that would perform under the toughest conditions. Socks that not only look good and feel good but do well too. From The Ground Up was born out of a need for better, more stylish, and more sustainable hiking socks.
At the time, I didn’t have much money, so I invested in my first pair of socks – they were navy blue Cascades. I knew I only had one chance to get it right. I reached out to Washington Trails Association, a nonprofit focused on protecting our trails and public lands, and offered them 5% of my sales if they would let me use their name on my packaging. It was from there I got in with a great organization that introduced me to my exact target customer – a match made in heaven.
Immediately I got feedback from the customers about what they liked and didn’t like about the socks – I made my adjustments accordingly. Within two weeks I had sold out of my initial order and I used the profits to invest in more designs.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater