Pragya Batra

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Pragya Batra is an Indian entrepreneur. Pragya started Quirksmith in 2016 and is based in Bangalore.[1]

Pragya Batra, founder of QuirksmithPragya Batra, founder of Quirksmith




@pragyabatra (419 followers)


Early Career

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Pragya started Quirksmith in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Quirksmith?

Growing up, I was the nerdy one in my family. I loved my books (especially mathematics!). My parents saw all the signs of a budding β€œscience” lover. And so, I was shown the path to Engineering! I studied at the Indian Institute of Technology in Delhi (IIT Delhi) and graduated in the year 2007 with a Btech and MTech in Biochemical engineering and Biotechnology. After that, I appeared for campus placements and landed myself a job at Bain & Company. I spent the next 8 years in strategy consulting, working with some of the smartest people across organizations in India. I also took a break from work to study at INSEAD (2011-12), before coming back to corporate life.

In the year 2015, for the first time in 15 years, I was living in the same city as my sister, Divya. She is a jewellery designer and she had moved to Bangalore in 2015 to head a design studio for her then-employer. It was at this time that Quirksmith sprouted as a passion project for the two of us. For almost a year we spent several weekends making appearances at pop up markets across Bangalore, showcasing our limited (and super quirky) range of silver jewellery. It was in these times that I saw the potential for Quirksmith to shape up as a brand that had something unique to offer. Our customers soon became our brand evangelists. Women would seek our pop up stores at these events. I was excited about the number of repeat customers we started to get on such a small base.

In 2016, I decided to quit my corporate career and focus on Quirksmith. And so I started to build a website on Shopify. We took help from our friends to shoot and model for the first version of the website. Thank God for talented friends! :). Within a few months, we launched our website in November 2016.

Since then Quirksmith has been a self-sustaining business that offers us a lot of room to be creative.

Don’t try to create a perfect website with all features on day one. As website visitors start growing, new features can be added.

Source [1]



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