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Phil started SelectSoftware Reviews in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on SelectSoftware Reviews?
I’ve wanted to start a business since college. I got the chance to intern at a 2 person startup and loved the impact I could have there. So, I took a few jobs after school that I thought could help me learn how to be a good entrepreneur, got my MBA, became a full stack web developer by hacking on fun side projects, and finally started a company.
As part of marketing my first business, I started a weekly whiteboard video series where I’d talk about one lesson for HR people, and then put the video on LinkedIn. These videos started to get picked up by lots of related media and were getting around 10k views/week.
I love to teach, love to learn, and so they were a really good natural fit for me. Because I loved doing them, I think other people enjoyed watching them. Here’s our most popular one:
When we hired a GM to run NextWave, I had some free time on my hands, and the itch to start another business. I’d built a personal brand in the HR space through this video series, and I knew how to distribute this type of content.
I also realized that there were 100s of new HR software providers coming to market each year and that it was getting really hard for HR people to pick which software to use and why. There were also new, confusing categories coming out like chatbots, AI, etc.
While there are several “Yelp for software” sites like Capterra, etc out there, I didn’t think these were great resources. I’d actually tried to use some of these sites to diligence investments I’d been making, and found almost no signal within the noise of uninformed reviews.
I should probably also mention that I’m a bit of a finance nerd and have been investing since I was 12. I actually went back and calculated my returns for the first 20 years of my investing track record recently:
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater