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Peter started Stradeso in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Stradeso?
The savvy reader will be wondering why we created something that will put our agency out of business...but that was actually the point. After growing GEM Advertising from scratch to the Inc.5000 list, we realized that the agency business has a lot of headwinds working against it.
Today more than ever, marketers are under pressure to do more with less. And there are so many instances of agencies overcharging their clients for simple work, that ultimately we saw an opportunity kind of like Uber.
What Uber did was take advantage of excess capacity in the market. The creative industry is no different; there are TONS of talented writers and designers sitting around wondering how to get more work. Meanwhile, there are all sorts of customers who want brochures and logos and press releases done, but don’t want to go through the hassle and expense of finding, hiring, and managing freelancers or an agency.
But Stradeso connects those projects and creatives in real-time, just like Uber, so all you have to do is order what you want and it gets done and quality-checked by our network of pre-vetted creatives. So far, most of those creatives have been freelancers who are tired of spending most of their day getting new work and only some of their time doing what they love. But we’ve also spoken to other agency owners who think Stradeso would be a great way to keep their full-time employees busy when they’re in-between projects.