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Paweł started Tookapic in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Tookapic?
Back in 2013, I moved to a new house with my girlfriend. Our own house. It was a completely new chapter for us and I thought it would be nice to document it somehow. Naturally, I thought about photos. But I had no idea about photography.
I did have an old DSLR though. I decided to start taking photos daily and publish one on a Tumblr blog every day for a year. That was August 13th, 2013 - the day the idea was born.
I completed my first year without a day missed. Along the way I noticed people taking up the challenge and starting their own photo journals. Most of them gave up after a week or two.
I knew exactly why this was happening. There was no community around the idea. No support from people sharing the same goal. That was also the main reason I wanted to give up many times during my own photo-a-day project.
That’s when I decided to build a platform for people who want to take up the challenge of a 365 project.
You can watch my personal story in a video below.