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Paul started Elixinol Global in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Elixinol Global?
When I was traveling as a backpacker, living on a few dollars a day in North-East Thailand, I learned that indigenous people, although ‘financially poor’, were extremely radiant, happy and seemingly healthy, despite their lack of what we in the West would consider clean living conditions.
I observed them closely and discovered their natural eating habits - living close to nature allowed them to gain the most nutritional benefits from the foods they were eating. On studying this further, I realized that the essential fatty acids (omega 3 and omega 6) compounds found in their diet, were missing in most western diets due to the processing of foods for commercial supermarket shelf-life.
Later on, whilst traveling (still as a backpacker) in Canada, I met Dylan who shared with me the many uses of hemp - including the hemp seed which contained a perfect balance of omega 3 and 6 essential fatty acids.
Soon after I traveled to meet Dr. Erasmus, the author of a book called Fats That Heal, Fats That Kill - he was one of the world's leading experts of ‘fats’. I asked him ‘if omega 3 and 6 are so important for humans, and hemp is such a great source of these fats, then why does he not promote hemp as the best source?’ He answered that the psychology of people could not be easily changed, and that hemp had a bad reputation as being a drug.
Realizing that hemp did not contain any drug induced psychoactive properties, this was my aha moment - from this point on my mission was to represent the hemp plant to the masses of people as a healthy, nonintoxicating food we should all eat every day.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater