Patrick Hess

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Patrick Hess is an American entrepreneur. Patrick started Bar Games 101 in 1979 and is based in New York City.[1]

Patrick Hess,  of Bar Games 101Patrick Hess, of Bar Games 101


Bar Games 101


Early Career

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Bar Games 101

Patrick started Bar Games 101 in 1979. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Bar Games 101?

Back in 2016, I was researching some ideas for a new online side project with low start-up costs. The goal was actually pretty simple: to develop a website about a fun topic that could, eventually, earn some passive income and help pay the bills.

I’ve built several websites over the years and use content marketing and SEO to boost sales and generate leads in my day job. So, I wanted to apply this same skill-set to a completely different field.

I have a legal background and currently, work as a business development executive within the industrial sector. Needless to say, I was looking for something on the lighter side.

Using one of my favorite SEO tools called Ahrefs as well as the basic Google keyword planner and Google trends, I started brainstorming some topics and doing keyword research. I wanted to find a niche that was broad and interesting (or at least that I had a bonafide interest in), but not overly competitive.

Here’s why:

  • A broad website or blog niche allows for several related sub-niches, more topics to write about over the long-term, and more potential traffic for different types of monetization (i.e. display ads, affiliate revenue)
  • But if I picked a competitive niche like fitness or gadgets, it would be harder to start ranking.
  • Yet, if I picked something based on the search metrics alone, but was not genuinely enthusiastic about the subject matter, I knew I would eventually lose motivation.

I had recently played shuffleboard, one of my favorite games, in a bar. As this was already fresh in my mind, I started researching the subject matter and related topics like pool and darts. And I quickly realized there were several ‘long-tail’ keywords in these game categories with decent search volume and relatively low competition.

I learned a lot about these niche selection and keyword research techniques from sites like Niche Pursuits and Authority Hacker, plus more sites mentioned below.

Based on the number of topics to write about and estimated traffic from solid blog posts that would hopefully rank well, it seemed like an authority website model about the overarching theme of “classic bar games” had strong potential.

Plus, I’ve always loved a good bar game.

I grew up with a pool table in the family room (my Dad was, and still is, an avid player). My brother and I played countless games of pool against each other and with our friends during our childhood. I also enjoyed many darts matches (even played in a few leagues) and games of foosball and shuffleboard in bars over the years.

And, most importantly, it sounded like a fun project to work on in my spare time. So I decided to run with it and build a website.

Source [1]



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