Pat Walls

Founder of Starter Story
from New York, NY
started September 2017
$7,100
revenue/mo
1
Founders
2
Employees
platform
email
customer service
accounting
productivity
payments
analytics
design
affiliate
I'm going to publish a post each month, where I'll set goals for the month, and see if I reached my goals for the previous month. You can find my November goals at the bottom of this post. Subscribe to Starter Story and I'll send you an email with the next blog post! Also, shoot me an e...
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Last November, I started this website you’re reading here. Right now, it’s averaging about $1K/month. But primarily, I work a full time job as a software engineer. Before getting into the post, I want to note that I’m definitely not the most productive person in the world. There are som...
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Some numbers from the launch: - #1 on Product Hunt - #1 on Show HN (Hacker News) - 15k uniques - 9,000 Twitch views - 1,000 registered users - 18 hours of continuous streaming - 12 La Croix’s I started the day with ZERO lines of code, and ended the day with a submission to Product Hun...
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This is my December 1st update. You can read my November update here. ### December Results For November 2017, here were my goals that I set at the beginning of the month vs. what I actually did: Overall, I'm happy with the results. I included a few extra days in October since I techni...
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I published my first piece of content in November 2017, and since then have published 80+ articles that have been seen nearly one million times (including Reddit views, which I’ll get to later). I’ve spent a lot of time sharing my content on the web. I’ve tried a lot of things, and I’ve...
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March 2018, by the numbers: - 39 total interviews - 41,937 pageviews (March) - 1,581 total mailing list subscribers - $181.26 revenue (March) As far as new mailing list subscribers, this was a bad month 😞 I only added 285 new mailing list subscribers (netted with unsubscribes and bounce...
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For first time readers, this is my monthly update, where I share my analytics and lessons learned from starting a website. You can read my other monthly updates on my blog. ### TLDR - Best month yet - over 10k visitors! - Successful Product Hunt launch - Doubled my conversion rate - $5 ...
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If you haven't seen yet, I've been blogging monthly about my progress launching and growing Starter Story. Why am I sharing this? I think it's a fun way to reflect on the past and plan for the future. I also believe that being transparent about your business is powerful. Also, if I shar...
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A few days ago I reached 1,000 email subscribers for my side project Starter Story. 🎉 Although it's relatively small, it feels like one of my biggest accomplishments. So I figured I'd write about my strategies, what worked, what did not, and some advice I have for others. ### What worke...
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If you’re reading this, you might be interested in the idea of hiring freelancers, and you even might have already tried it before. A little about my situation - a couple years ago, I tried to hire freelancers and I failed. From that point, I vowed that I could just do everything myself...
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I get lots of emails/messages about starting Starter Story, so I wanted to create a place where I could reference a few articles/blog posts on the topic. Read these first: - The most comprehensive interview about starting: Founder Interviews: Pat Walls of Starter Story. - A more persona...
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If you want to find the best email marketing tools in one place, then you'll love this guide. Whether it's email marketing automation, outreach tools, or even email productivity tools, this guide has it all. I personally curated over 107 free and paid tools and included pricing informa...
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Want to spend less time on email? Here are 23 apps and plugins that will save you time so you can spend more time on the important things:
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In every interview, we ask them what books influenced them the most in their journey. Here's a look at the top 30 most recommended books, in order:
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We put together 20 businesses you can start from home, today, and we show you examples of others who started those businesses and how much they make. Here they are:
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This is an exciting time - all the long days, sleepless nights and challenges you faced to get your product ready for this moment. In this guide, we walk you through various ways to effectively launch your product, what to expect, and key examples of successful launches.
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- Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time - Part 4: How To Promote Your Blog Posts (And Get Others To As Well) Who am I? My name is Pa...
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These businesses have grown because of their unique ideas and approach to launching and marketing - each story is worth a read to inspire you for your own business as they all talk about: - How they came up with their idea - Finding/sourcing/building the product - Their approach to laun...
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Turning that idea into a reality can feel like a daunting task - you may be wondering questions like: - Should I find a manufacturer in China? - Should I start with 3D printing? - Can I just do this myself? - What tools should I use? We've outlined 7 commonly used practices and tips for...
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We've outlined 5 steps (and several examples) on how to get started. We cover things like: - Best platforms to use - Examples of great websites - Design hacks - ... and much more!
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Instead of wondering how you can ask, let me give you a different perspective - I don’t think you should have to ask - as long as you have the right approach… Assume your emails are always received and read First of all, unless you have a sketchy or spammy email address, you can usually...
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Here’s how my follow up emails typically go: 1 - First email - Be polite and kind - Simple one liner 2 - Second email - A bit less polite 3 - Last email - This is called “bait” - When humans disagree by saying “No”, it provides them an illusion of safety and control. They feel less ...
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- Do people actually want this? - Will people pay money for this? - How much will they pay? - Can this be profitable? Here are 8 ways you can validate a product idea - which, if taking the right steps, can save you months, if not years of time working on the wrong idea.
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*This is Part 2 of a multi-part series. - Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time - Part 4: How To Promote Your Blog Posts (And Get Ot...
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Who am I? My name is Pat Walls and I am the founder of StarterStory.com and I have built a successful business interviewing others. This blog attracts 70k monthly visitors and generates $4K/month in revenue. A lot of people have asked me for advice on this, so I figured I would write a ...
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This is Part 3 of a multi-part series. If you haven’t read the previous posts, start here: - Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time -...
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Based on some studies, one follow up will increase your reply rate from 9% to 13% Each follow up will increase this rate marginally. I usually have 1 email and then 3 follow ups. My name is Pat and I’m the founder of Pigeon for Gmail, a simple tool that allows you to send follow up se...
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I think it’s worth explaining how this works. How does it work? It’s pretty simple. With every email you send, there is included a tiny image (1 pixel by 1 pixel) that has some special data attached to it. When your recipient opens that email, their email client tries to load the image ...
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Often times, it can be overwhelming - one day, you feel like you've mastered the craft, then the next day you're hit with new algorithms/features that may cause you to rethink your entire business strategy. Whether you're just starting to learn the fundamentals of social media or you're...
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Studies show that sending follow-ups will increase your chances of getting a reply. Here are 6 templates you can use for your follow up emails: ### Right after you leave a voicemail This one is very simple, no need to complicate it! ### Add value after a sales call After an important ca...
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Whether you're a solo founder, have a few employees or a large team - checking things off the list can be daunting. After interviewing 1000+ successful founders, we've collected the data and identified 30 ways to help your business gain more exposure and scale quickly and efficiently. A...
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