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Pardeep started Cash Overflow in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Cash Overflow?
I worked in an IT company from 2006 to 2013 and lived in the US for 2 years. I was getting paid well but unhappy with the work culture. I returned back to India, left my job and started a small software company by investing all my savings.
My startup failed with a loss of over $20,000 and I lost the motivation to join back the job. I started taking up freelance writing work to pay my monthly bills and started a blog to practice whatever I was learning about digital marketing in 2015.
I never thought that CashOverflow would ever make any money. I was just sharing my personal finance hacks on my blog, those worked for me to manage my finances in my bad time.
> I learned from the failure of my startup that we should launch products after understanding the pains and gains of the target audience.
I do not have any professional financial education but I love reading books on investing & taxation. Some of my articles became popular, sending tons of traffic from social media and Google. One such article was how to make money online in India, which still has more than 500 comments.
Despite the popularity, I was not making any money until 18 months of starting the blog. I did not use Ads on my blog because that spoils the user experience. I was focused on helping my readers without worrying about monetization. Then I came to know about affiliate marketing networks where I could create trackable links for banking products.
Within a few month’s efforts, I was able to generate $2000 per month. My blog became popular and won the best blogging award from Indiblogger in 2017.