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Pablo started Chronoexpert in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Chronoexpert?
The original idea is not mine, but I started the project from the ground and had been working in the high-end goods industry for some time.
It came from one of our first investors, who was trying to buy some art pieces from some great marketplaces based in the US.
This was not the case with luxury watches, so we got together and decided to start this adventure. Our company is based in Bilbao (Spain), where we have our main office. As I said before, I worked in eCommerce, dealing with higher as usual AOVs, but always from the performance side.
Validation of the idea and the market size came pretty quick, with initial metrics showing a good potential; gross margins being low until 2020 though. This has been our main focus for this year. Unit economics are pretty strong now.
Contributors to this article:
- Pat Walls, Founder @ Starter Story