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Ollie started Hitchd in 2006. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Hitchd?
For the last three years, I've been working on Hitchd with my co-founder, Isuru. In our day jobs, Isuru works as a Solutions Architect at Segment, while I'm a Senior Product Designer at WordPress. Before our current jobs, we each had various roles for companies such as Microsoft and Accenture, and in a wide range of industries from consulting to insurance to start-ups to nonprofits.
> Optimism probably led me to believe that if we built a good enough product, marketing, SEO and PR would take care of themselves, and you definitely hear cases of that happening, but it wasn't the case for us.
Much like a typical Starter Story founders' journey, Hitchd was created to solve our own problem. When I got engaged in 2015, my fiance gave me the responsibility of planning our honeymoon and organizing the wedding registry. We'd recently attended a friend's wedding who used a basic honeymoon registry and loved the idea of being able to ask our guests to fund our activities and experiences instead of receiving traditional gifts.
I began scouring the internet for registries to use that would give us the flexibility to create our own unique experiences while showcasing our trip in a modern and personal way. My search came up short. Although the wedding industry had come a long way since the days of registering for gifts in department stores, the options were seriously limited.
Isuru and I had previously worked together for years, as well as partnering up to work on projects in our free time. After telling him about my current predicament, we decided there was only one thing to do: build our own registry.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater