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Pawsitivity Pet Spa
Olivia started Pawsitivity Pet Spa in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Pawsitivity Pet Spa?
Having worked in several different grooming salons, I was not satisfied with how dogs were being treated. In the US in general, grooming is seen as a necessary evil, and the focus is not on making the dog comfortable or giving them an enjoyable experience. I began to see more and more clients who view their dogs as a part of their family, and I wanted to focus on serving this demographic. They are not looking for a cheap, quick haircut; they want to bring their dogs to a place where the stylists get to know their dog individually and understand what their needs are.
There is an expectation among entrepreneurs to have to give themselves extreme working hours and high expectations to be successful. Money is not worth it to me to work 80-90 hours a week. I could be a millionaire, but who cares? What I need is a good quality of life.
My idea was that there had to be a better alternative than the typical grooming salon. At Pawsitivity, our primary goal is the comfort of each canine client. We want to understand each dog’s personality and what makes them happy so that we can give them a comfortable, pleasant grooming experience. I educate my clients on how to care well for their dogs, what spa services are needed to make their dog comfortable, and how to read their dog’s body language, especially after a grooming appointment, to understand how they are feeling.
When we moved to our current location, we stopped using kennels altogether, and that has been a learning process. We realized that dogs in kennels were frequently barking, and we wanted to create a spa atmosphere where dogs are more relaxed and not stressed. This required a lot of changes on our part, some of which we are still figuring out. But we can tell the difference in the dogs’ ability to relax and be comfortable, which makes it all worth it.
Contributors to this article:
- Pat Walls, Founder @ Starter Story