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Nicholas started telbee in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on telbee?
Before telbee, I had founded a couple of other businesses - I’ve always been an entrepreneur by nature.
At the time that I came up with the idea of telbee, I was working in the insurance space, but taking some time out to reflect deeply on what my goals for the next five years were.
When I first came up with the idea of launching a business around voice tech, it was based on a simple realization: While modern automation does help make things quicker and easier for businesses, we seem to have lost a lot of the personal side of business-to-customer relationships.
I found that I was becoming increasingly frustrated by the state of customer communications on the internet. There was so much talk out there about the importance of ‘listening to the customer’ - but I could see very few businesses doing that.
It seemed to me that with chatbot technology and automated messaging on the rise, too many businesses were beginning to prioritize speed and automation above all things - forgetting that real, human relationships have always been built through meaningful conversations between people.
I knew there had to be a better way for people and businesses to communicate online. And around May 2019, as I was walking through a park to a meeting, it dawned on me. What if I could create a product that would empower organizations to use their most valuable communication tool - voice - to listen to, engage with, and understand their customers?
All around me, I saw people speaking into their phones, communicating with their friends and families through WhatsApp Voice Messages. Why? The answer was simple - it was easier, it was faster, it was more natural and it communicated more. So what if people and businesses could communicate with the same ease online?
Other experiences I was having got me even more excited about the potential of voice messaging for business. In particular, after one fantastic encounter with a Google support agent, I started to see how some of the greatest businesses were already incorporating asynchronous voice communication into their customer communication processes (with great success, I might add!).
I believe the best tech startup concepts are the ones that are founded on the simple premise of actively making a difference in people’s lives. If I could help one customer deliver their message to business quickly and easily (and not hunt for phone numbers, battle with chatbots or wait for live chat agents), and if I could find a way for a business to get closer to a customer by delivering personal service, I knew I’d be on the right track. And that’s why I founded telbee.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater