Nicholas Figoli


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Nicholas Figoli is an Italian entrepreneur. Nicholas started EatTiamo in 2016 and is based in Cinque Terre.[1]

Nicholas Figoli, founder of EatTiamoNicholas Figoli, founder of EatTiamo

Company

EatTiamo

Twitter

@eattiamo (769 followers)

Instagram

@eattiamo_italianfood (5.27K followers)

Career

Early Career

No early career info added yet...

EatTiamo

Nicholas started EatTiamo in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on EatTiamo?

Both me and my co-founder are originally from Cinque Terre, in the Italian Riviera, a stunning beautiful region in the North of Italy. I studied in Parma and after my graduation I started working in the Marketing field in the multinational company L’Oréal.

During the last two years of my career, I moved to Paris to work in the company’s headquarters and I can say that EatTiamo was born during those years. As every Italian abroad, I was really missing my country’s cuisine and started looking for Italian products in Paris, but I found out that they were impressively expensive and difficult – almost impossible – to find.

I moved back to Cinque Terre to manage Sun-TIMES, the Marketing and Communication agency I founded with Francesco during University and we launched EatTiamo, the startup that brings the best of Italian food to the United States.

Why the US? Because it’s a market where European rules protecting authentic products don't apply, and therefore it is easy to find fake Italian products: products with Italian names, pictures and wording such as “traditional”, “classic” and “Made in Italy” that, except for the name and the evocative power, have little to do with Italy. This phenomenon, known as Italian Sounding, concerns almost the 80% of the Italian products sold in the US.

In 2015, the Italian accelerator H-Farm selected EatTiamo. The following year, the American startup incubator FOOD-X decided to believe in us and our project and EatTiamo was the first European food startup to enter their program. Sometimes, simple ideas are those that work better.

At the moment, we just finished a successful fundraising campaign and we are constantly improving and growing, but we already received important recognition. In 2017, the Wall Street Journal chose EatTiamo as one of the worldliest and tastiest food subscription boxes.

how-two-italians-started-a-subscription-food-box-business

Source [1]

References