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Nelli started Bundleboon in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Bundleboon?
Bundleboon is my first business, in fact, I never wanted to become an entrepreneur.
When I graduated from college in Copenhagen, I started working for Pandora Jewelry where I quickly found a passion for customer experience and the importance of it.
Don’t quit your day job before you have validated your concept. Run it as a side hustle, until you have enough knowledge, customers and resources to go all-in. You don’t have to have a lot of money in the bank when starting off.
After 3 years of at Pandora, I came across a job ad on Facebook from a Danish/Dutch fashion startup, called The Cloakroom (european version of Trunk Club) located in Amsterdam. They were looking for Danish account managers and personal stylists. I decided to go for it and moved to Amsterdam. It was by far the best decision of my life.
The two founders of The Cloakroom took me under their wing and taught me that you don’t have to have a fancy degree in business or pocket full of cash to become an entrepreneur. It was all about the mindset, dedication and proof of concept.
The idea for Bundleboon came about when my friends with kids kept nagging me about how intrigued they were about The Cloakroom and curated shopping. They didn’t understand why there were no such service available for kids.
I started doing some marketing research about similar concepts in the US and the kidswear market in europe. I found out that kidswear is the fastest growing segment in the fashion industry with a market size of €56BN, but yet lacking any true innovation or customer experience. After a few months, I decided to go for it and see if there was a demand for this type of service for kids. I setup an account with Thunderclap (an announcement tool, which has now been shut down), made a campaign and started to reach out to my network. The goal with the campaign was to get enough social reach and get traffic to my landing page, where parents could sign up to pre-order a box with 2-3 outfits.
Within 1.5 weeks after the campaign went life, I had 125 pre-orders via my landing page with zero money spent on acquisition. This was a clear indication for me that there was a demand for a service like Bundleboon. There was just a small problem. I had no idea how to pull it off. I used the two Cloakroom founders as close mentors and sparring partners. They both advised me to keep validating and to keep the costs as low as possible.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater