Natasha Miller


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Natasha Miller is an American entrepreneur. Natasha started Entire Productions in 2001 and is based in San Francisco.[1]

Natasha Miller,  of Entire ProductionsNatasha Miller, of Entire Productions

Company

Entire Productions

Twitter

@natashamiller (522 followers)

Instagram

@natashamillersf (1.71K followers)

Career

Early Career

No early career info added yet...

Entire Productions

Natasha started Entire Productions in 2001. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Entire Productions?

I thought that I’d be a performing artist touring the world and although I did leave a mark with my performances at esteemed concert venues and recorded 7 CD’s that I produced under my boutique label Poignant Records, I found myself being double and triple booked for private parties (this is how many musicians add to their income when not touring, recording or teaching).

I didn’t take a salary for years which in hindsight was a mistake. Even a modest, regular salary is something I’d suggest for anyone starting their business.

Instead of turning down the business I’d explain to my clients that I was already booked but I could bring to their event a group that was as good as mine if not better and manage the whole process. What I didn’t know at the time was that I was creating a mini empire and becoming a budding entrepreneur.

It wasn’t until my daughter turned 5 in the year 2001 that I left my job as a media buyer for an ad agency, got an office, a business license and began operating as a legal business, even though I was still a sole proprietor. Now I was responsible for things like business insurance, bookkeeping, taxes, and other “grown-up” things that I didn’t deal with much before this time.

One of my biggest clients I landed that first official year in business was a real-estate client who has an outdoor performance stage that they hosted public concerts every week in the spring through the holidays at lunchtime. I had rented a desk in an office of an event planner that had the account. She had another music programmer doing it for years but they were ready for a change and asked me to do it. I had only programmed one-off events but I said yes. Always say yes, then learn how to do it while you’re doing it! That was a great undertaking having to program that stage and I still have that client today!

how-natasha-miller-started-a-4m-event-management-company
Photo © Misti Layne

I then branched out to programming concerts, bringing in other entertainment outside of music- dancers, models, walk-around characters, aerial artists as well as live fine-art painters, photo booths and so many other experiential talent. We did some planning of the events as well, but mostly focused on entertainment production. I eventually registered as an LLC and am now an S Corp.

This being the mecca of the tech industry, we have incredible clients with plentiful budgets- one recent client spent over $100,000 on the entertainment for their 3-hour event. One of my individual clients spent over $700,000 on entertainment for her birthday party for a headline artist.

Now we’re designing, planning and producing large-scale events as well as programming the talent. Instead of taking about 10% of an events budget for entertainment, now we’re looking at spending 100% of our client’s budget.

Source [1]

References

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater