Natalie Thorogood


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Natalie Thorogood is an American entrepreneur. Natalie started Soak Society in 2014 and is based in Coolum Beach, QLD.[1]

Natalie Thorogood, founder of Soak SocietyNatalie Thorogood, founder of Soak Society

Company

Soak Society

Location

Coolum Beach, QLD

Career

Early Career

No early career info added yet...

Soak Society

Natalie started Soak Society in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Soak Society?

At the time, I was working in a cafe in Brisbane while I finished off my communications degree, and the apartment I was in had a shower/bath type tub. It wasn’t the nicest tub.

I tried to make Sunday evenings my time to relax and unwind after a big weekend working on my feet. I would light candles and read a magazine in the bath, and I was making epsom salt and clay mixes with essential oils. At that point I had been toying with a few other business ideas, but then I realised the answer for a business was right in front of me - I had been creating this product that I enjoyed using, and I couldn’t find any other product in Australia like it at that time. I especially couldn’t find a brand that was a niche bath products brand.

I had the products for a month or two before the name Soak Society came to me one day when I was driving from the Sunshine Coast back to Brisbane. I remember I had to go straight to uni, and I skipped the first part of whatever class I had to sit in the cafe and register the domain and business name - it seemed so urgent!

I didn’t have any background or expertise in manufacturing these kind of products, it was all research I did after I had the idea for the business.

I can’t say that I really validated the idea by doing focus groups or anything like that, I just knew in my gut that this was the product I wanted to make, and the vision was so clear - so I just followed my intuition.

I was so broke - I remember buying my first round of labels and it being like $60 or something and then I didn’t have that much money left over for food or petrol that week. I bought all the raw materials in very small quantities in the beginning, as I was only working 2-3 days per week in the cafe so I definitely didn’t have much spare cash. The thing I did have a lot of was spare time. And I think I did well to use that to my advantage.

Source [1]

References