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Muamer started Ladels in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Ladels?
I started my first online store on eBay when I was 15 years old and that led me to become continuously interested in the world of eCommerce. I was a reseller on eBay that grew my small online business to a full-time job that brought me a decent income as a college student.
As my small online store grew organically, my interest in shipping grew too, but I struggled to grow as one small online seller in the mix of millions of other eBay sellers. I felt that affordable access to shipping and advertising was missing for small businesses, so I came up with Ladels.
I was printing a lot of blank labels on blank boxes and felt like this was the perfect opportunity to be able to advertise to my customers as a small business. Online sellers are marketing by purchasing poly mailers/boxes with designs on them, stickers, or even writing on their boxes with markers. This is where I realized the need and opportunity for businesses to stand out and communicate with their customers for an affordable price and without having to purchase extra materials.
In 2016, I began to pursue Ladels full-time. When I realized that I would need a lot of money to build out a shipping software and advertising platform in one, I started another company to help me get access to what I really wanted to do.
I decided to start a logistics company that specialized in expedited shipping. I didn’t have any prior experience with freight/logistics but living in central Pennsylvania where distribution and logistics is a huge part of the economics and job opportunities, I knew I was in the right place to get into this industry. Without any prior experience in the logistics/freight industry, we had 10 employees, 60 contractors, 500 customers, and over 1 million in revenue in the first year.
That company was acquired in 2019 and I returned to working on both of my passions again - eCommerce and shipping. I’m currently committing all of my time to focus on Ladels and don’t have any other projects at the time.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater