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Mitch started Join It in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Join It?
My last role at Eventbrite was the Product Owner of Eventbrite’s API and Developer Platform. While looking after the platform, we built integrations with 100s of popular SaaS applications like WordPress, MailChimp, SurveyMonkey and more.
During this time, I identified an opportunity to serve customers of Eventbrite by creating a Membership plug-in for the Eventbrite platform.
Initially, I tried approaching several incumbent membership platforms to build the connection with Eventbrite, as this was my primary goal. But after being turned down by all of them, I decided “this needs to exist” and started the work of building Join It myself. And eventually leaving Eventbrite before the completion and launch of the MVP.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater