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Mike started Upvoty in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Upvoty?
I dropped out of college when I was 18 years old and was highly interested in “the internet”.
So I started my first online business: an online print webshop where you could order nice looking t-shirts with mostly self-designed animations.
Soon I was able to sell throughout the whole Netherlands and people started to ask me if I could help them with their online marketing too. This was very interesting to me because this way I could help out others and make more money.
So, I started my online marketing agency when I was around 23 years old. Grew to a team of 5 employees and worked for really great clients. Although the business was thriving, I wasn’t. I didn’t feel fulfilled with the kind of work I did for our clients. I wanted to start working on my own product. My own startup. Quickly the idea for Vindy was born: a home-improvement platform. Everyone needs a contractor or handyman at some point, so I figured it was a great niche to start out.
Within 2 years the profit of Vindy exceeded the profit of my agency and thus we decided to focus on scaling Vindy. The employees that worked for my agency started working on Vindy and quickly we managed to get around $30,000 MRR.
The idea for Upvoty came from “scratching my own itch”. As we were growing with Vindy to over 8,000 users, the amount of feedback quickly grew too. We needed a way to collect and manage this feedback in a proper way. When I did some research on the tools out there, it became clear to me that there was an opportunity for a better - and more affordable - user feedback tool out there. That’s when we started working on Upvoty.