Mike Mwenedata


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Mike Mwenedata is an American entrepreneur. Mike started Rwanda Bean Coffee in 2014 and is based in South Portland, Maine.[1]

Mike Mwenedata, founder of Rwanda Bean CoffeeMike Mwenedata, founder of Rwanda Bean Coffee

Company

Rwanda Bean Coffee

Twitter

@mwemikej (302 followers)

Instagram

@mikejwayne

Career

Early Career

No early career info added yet...

Rwanda Bean Coffee

Mike started Rwanda Bean Coffee in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Rwanda Bean Coffee?

I am from Kigali, Rwanda and came here to the United States in 2011 after finishing college searching for a new opportunity. When I first arrived I saw so many coffee shops in Portland, Maine, and Boston. I saw the price that people would spend on a cup of coffee or latte ($3-6 each) sometimes multiple times per day.

This got me thinking about the Rwandan Coffee Farmers back at home and how hard they work, often more than 10 hours per day equally over 70 hours in the field per week.

Despite their incredible work ethic, farmers still have a hard time putting food on their own tables, sending their children to school or paying for health insurance or investing in their farms. I knew that the cost of one latte was roughly equivalent to the cost of health insurance for one farmer for 1 year.

I did not have a job but had but a had studied business in Rwanda so I decided to start Rwanda Bean to capture and return more value back to farmers, their families, and the communities that make this industry possible. Our mission is simple – reinvest 50% of our profits back into farm communities and create a deeper connection between the consumer and their cup of coffee.

I did not have coffee experience and saw the need and wanted to help. I knew the coffee in Rwanda was a great product and I worked hard over the next 3 years to earn enough money to start Rwanda Bean. In 2014 we launched Rwanda Bean and started getting our beans roasted locally in Portland and began delivering samples to anyone who would take them. Soon we were getting great feedback on the coffee samples and receiving requests to order wholesale coffee. We also launched our website and began to sell our beans online. Sales were growing and reorders kept on coming in and we knew we had something to build a business on.

how-a-rwandan-immigrant-started-a-coffee-roasting-business

Source [1]

References