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Critical Path Action
Mike started Critical Path Action in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Critical Path Action?
Over the years I’ve built quite a bit of business knowledge (was a Director of Operations and helped build a company from 5 employees to 100 and $2.5 million to $16 million in revenue; also was a five-year member of Vistage, a business mastermind group) and wanted to leverage that.
Get started with something inexpensive that interests you. Then keep going as you try things and learn.
I started a website through an online marketing/website building course and began blogging on business and career topics. But I found monetizing that to be difficult. I wanted to do business strategy consulting and paid $1,000 for a three-month insert in a coupon mailing that did nothing and found trying to get that type of consulting off the ground part time around my day job wasn’t working.
I noticed that I had over 1,500 LinkedIn connections and nearly all of them were employees, primarily in the telecom field that I worked in for my day job. So I asked myself, what service could I provide to them?
A few years earlier I bought a resume writing business course from AWAI that I’d never used. So I went through that and launched my resume writing business.
I had written resumes for friends for free over the years, and being in telecom had had to write my own quite a few times as the business was project driven and often unstable.
I liked that I could do the work with no additional startup costs. And I kicked it off with doing a post on my LinkedIn page offering a free resume review. That converted 50% into paid writing clients.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater