Mike McRitchie

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Mike McRitchie is an American entrepreneur. Mike started Critical Path Action in 2015 and is based in Sacramento, CA.[1]

Mike McRitchie,  of Critical Path ActionMike McRitchie, of Critical Path Action


Critical Path Action


@MikeMcRitchie (423 followers)


Early Career

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Critical Path Action

Mike started Critical Path Action in 2015. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Critical Path Action?

Over the years I’ve built quite a bit of business knowledge (was a Director of Operations and helped build a company from 5 employees to 100 and $2.5 million to $16 million in revenue; also was a five-year member of Vistage, a business mastermind group) and wanted to leverage that.

Get started with something inexpensive that interests you. Then keep going as you try things and learn.

I started a website through an online marketing/website building course and began blogging on business and career topics. But I found monetizing that to be difficult. I wanted to do business strategy consulting and paid $1,000 for a three-month insert in a coupon mailing that did nothing and found trying to get that type of consulting off the ground part time around my day job wasn’t working.

I noticed that I had over 1,500 LinkedIn connections and nearly all of them were employees, primarily in the telecom field that I worked in for my day job. So I asked myself, what service could I provide to them?

A few years earlier I bought a resume writing business course from AWAI that I’d never used. So I went through that and launched my resume writing business.

I had written resumes for friends for free over the years, and being in telecom had had to write my own quite a few times as the business was project driven and often unstable.

I liked that I could do the work with no additional startup costs. And I kicked it off with doing a post on my LinkedIn page offering a free resume review. That converted 50% into paid writing clients.

Source [1]



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