Mike McRitchie


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Mike McRitchie is an American entrepreneur. Mike started Critical Path Action in 2015 and is based in Sacramento, CA.[1]

Mike McRitchie,  of Critical Path ActionMike McRitchie, of Critical Path Action

Company

Critical Path Action

Twitter

@MikeMcRitchie (423 followers)

Career

Early Career

No early career info added yet...

Critical Path Action

Mike started Critical Path Action in 2015. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Critical Path Action?

Over the years I’ve built quite a bit of business knowledge (was a Director of Operations and helped build a company from 5 employees to 100 and $2.5 million to $16 million in revenue; also was a five-year member of Vistage, a business mastermind group) and wanted to leverage that.

Get started with something inexpensive that interests you. Then keep going as you try things and learn.

I started a website through an online marketing/website building course and began blogging on business and career topics. But I found monetizing that to be difficult. I wanted to do business strategy consulting and paid $1,000 for a three-month insert in a coupon mailing that did nothing and found trying to get that type of consulting off the ground part time around my day job wasn’t working.

I noticed that I had over 1,500 LinkedIn connections and nearly all of them were employees, primarily in the telecom field that I worked in for my day job. So I asked myself, what service could I provide to them?

A few years earlier I bought a resume writing business course from AWAI that I’d never used. So I went through that and launched my resume writing business.

I had written resumes for friends for free over the years, and being in telecom had had to write my own quite a few times as the business was project driven and often unstable.

I liked that I could do the work with no additional startup costs. And I kicked it off with doing a post on my LinkedIn page offering a free resume review. That converted 50% into paid writing clients.

Source [1]

References

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