Mike Aspinall


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Mike Aspinall is a British entrepreneur. Mike started The Crafty Gentleman in 2013.[1]

Mike Aspinall, founder of The Crafty GentlemanMike Aspinall, founder of The Crafty Gentleman

Company

The Crafty Gentleman

Twitter

@thecraftygent (896 followers)

Instagram

@thecraftygentleman (10.9K followers)

Career

Early Career

No early career info added yet...

The Crafty Gentleman

Mike started The Crafty Gentleman in 2013. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on The Crafty Gentleman?

I’ve always been interested in crafts and DIY. As a young child, I used to spend hours and hours making scrapbooks, cards, decorations, and gifts – and I’ve never grown out of it!

I got my very first sewing machine when I was about 17, and it quite literally changed my life. I felt like I had a superpower, it was amazing! It opened up a whole new world of crafting to me and inspired me to seek out even more ways to up my craft skills.

However, by the time I’d reached my early 20s, I was feeling pretty disconnected from the craft industry. It was set up for a different demographic to me. I was a young man, but I felt everything was aimed at older women or young children. Haberdasheries were full of pinks and florals. I struggled to find craft supplies and projects that I liked.

So I decided to do what any good millennial would do: I started a blog. I started posting simple craft tutorials of the things I like to make – completely on a whim, with no plan for it to become a business. But soon, my readership began increasing. And then I started to get approached by brands offering sponsorships deals. It was pretty crazy!

I quickly realized that I’d tapped into a niche market of contemporary, accessible, gender-neutral crafts. I put together a rate card and started working with brands and sponsors. I also began teaching craft workshops across the country and doing regular media appearances – including television work. And everything else has grown very organically from there.

how-i-started-a-1-2k-month-diy-and-crafts-blog-and-got-tons-of-media-appearances

Source [1]

References

Contributors

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