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Michelle started Paper Saver in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Paper Saver?
The Paper Saver was created and designed by Jon Yong, who worked as an architect.
Constantly printing off endless sheets of draft designs that became obsolete just moments later, Jon found a way to put the otherwise-discarded paper, destined straight for the recycling bin, to further use by devising a handmade “Paper Saver” out of cardboard with a pocket inside in which he could insert the used paper, fold in half and access the blank sides as pages of the “notebook”.
Always intriguing interest from colleagues and clients at meetings, it became our belief that many others with the same problem could also benefit from a Paper Saver, leading to our launch of the Paper Saver in 2015.
> If you truly believe in your idea, just do it. You will never know if you never try. Even if it doesn’t go completely to plan, at least you’ll know you tried.
We decided to test the Paper Saver with one minimum production run with the supplier we finally proceeded with after reaching out to numerous manufacturers. With initial media features in Broadsheet, Frankie magazine, Habitus Living, Peppermint magazine, and The Gadgeteer, as well as gaining exposure through local design markets including The Big Design Market and The Finders Keepers Market, we found demand from our customers and word began to spread about the Paper Saver.
Evolving with times and reflecting our own lifestyle changes, Jon’s designs have the expanded from the Classic Paper Saver range, to also include the Leather Paper Saver, the Sparkle Paper Savers For Kids, and soon-to-be-released accessories range including the Paper Saver Organiser and Environmental Awareness Woven Sticker Series. Jon has designed each item himself with the end user’s experience with the Paper Saver in mind.
The Classic Paper Saver - in black, brown, red, teal & coral pink
The Leather Paper Saver
The Sparkle Paper Saver (in pink or blue) with the Paper Saver Organiser and the “Fish in the Bottle” Environmental Awareness Woven Sticker (to be applied anywhere, acting as a conversation starter about plastics in the ocean)
The Sparkle Paper Saver (in pink or blue) with the Paper Saver Organiser and the “Melting Ice Cream” Environmental Awareness Woven Sticker (to be applied anywhere, acting as a conversation starter about our warming planet)
The Sparkle Paper Saver (opened) and the Paper Saver Organiser with the pencil case and the “Solar Daisy” Environmental Awareness Woven Sticker (to be applied anywhere, acting as a conversation starter about the need for renewable energy)
The Classic Paper Saver and the Paper Saver Organiser with three cardholders
The Sparkle Paper Saver and the Paper Saver Organiser with the document pocket at the back
Juggling family and day jobs, I soon resigned from my day job as the Paper Saver was a great gig to have on the side while taking care of two young kids. It has meant long hours, as work is often done after the kids have gone to bed, but the efforts have been worthwhile as I get to spend more quality time with my kids.
We often ask ourselves why we didn’t do this before starting a family as Jon had this idea for approximately 9 years before we launched in 2015. We were comfortable with where our respective day job careers had been, so we hadn’t given thought it until afterward, when we wondered what we could do to spend more time at home with our children.
But this has all been part of our journey and made us even more driven to make the Paper Saver succeed in giving us the lifestyle we want.