Michaela McVetty


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** Aaron Weast** is an American entrepreneur. Aaron started Drink Shrub in 2017 and is based in Portland, OR.[1]

Michaela McVetty, founder of Drink ShrubMichaela McVetty, founder of Drink Shrub

Company

Drink Shrub

Twitter

@DrinkShrub (140 followers)

Instagram

@DrinkShrub (1.9K followers)

Career

Early Career

No early career info added yet...

Drink Shrub

Aaron started Drink Shrub in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Drink Shrub?

In February of 2015 I made one of the most difficult decisions of my life. That was to enter a treatment program for alcohol addiction. I’d been struggling to contain and control my habit for a while, and everything I’d tried had failed. With an incredible amount of support from my family, I entered a treatment facility where I could focus on solving the problem once and for all.

When one’s focus is on a substance and how to get the next drink you put all of your life dreams on hold. Now that I had clarity of mind and energy to put toward living out my dreams it was time to get started. The first of my life dreams to tackle: entrepreneurship.

It is common for folks to have cathartic moments while going through such a significant life change. In my case, two things became acutely clear. First, I wanted to be a better person. In the recent past I’d been selfish and hurt a lot of people. I wanted not only to right the wrongs as much as possible but also pay forward what my support network had given me. So whatever I did, a portion of the proceeds would go toward an organization that helps folks in need - particularly those that don’t have the robust support network I do. I’m proud to say that since day one, Drink Shrub has donated a percentage of revenue to LifeWorksNW.

Second, I had an insatiable desire to start living. When one’s focus is on a substance and how to get the next drink you put all of your life dreams on hold. Now that I had clarity of mind and energy to put toward living out my dreams it was time to get started. The first of my life dreams to tackle: entrepreneurship (well ok, right after buying a motorcycle).

It wasn’t obvious exactly how my skills, entrepreneurship, and paying it forward would combine. However after getting out of treatment and living my new sober lifestyle, it was abundantly clear to me the options for zero-proof beverages in social situations is lacking. Yes, there is always bottled water, soda, etc. but there didn’t seem to be anything available to those of us who wanted an “adult beverage” that was zero proof. So I decided to make one.

While my expertise was not exactly in food & beverage, I’d been in product development, strategy, and innovation for the majority of my career. I figured if I could bring consumer electronic products to life surely a beverage would be easy. (Spoiler alert: it wasn’t as easy as I’d thought!)

Source [1]

References

Contributors

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