Michael “Medium Rare” O’Donnell


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Michael “Medium Rare” O’Donnell is an American entrepreneur. Michael started Cave Tools in 2013 and is based in Philadelphia.[1]

Michael “Medium Rare” O’Donnell,  of Cave ToolsMichael “Medium Rare” O’Donnell, of Cave Tools

Company

Cave Tools

Twitter

@cavetools (2.59K followers)

Instagram

@cavetools (10.6K followers)

Career

Early Career

No early career info added yet...

Cave Tools

Michael started Cave Tools in 2013. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Cave Tools?

The true start of my journey goes back to college when I took an unpaid internship with a serial entrepreneur. I always wanted to be an entrepreneur, but I never knew anybody that was actually running a successful business. It made me realize that I could play things safe and get stuck in the rat race of a regular job or I could take responsibility for my own destiny and build a business that would help create the freedom I desired in life. Just 6 months after graduating from Penn State, I took the leap and started my own marketing agency.

That experience exposed me to the world entrepreneurship and gave me the confidence to start my own marketing agency just 6 months after graduating from Penn State.

When I started, there was no grand design to build out this giant brand.

I started out by building websites and running SEO and PPC campaigns for local clients. I had various ups and downs with my agency and never really made a ton of money. I was basically just surviving for the first couple of years, but the important part was that I was getting paid to learn and develop my marketing skills.

When I started Cave Tools, there was no grand design to build out this giant barbecue brand. I was telling all of these companies that by working with me I could grow their business, so Cave Tools was really just a side project to put my money where my mouth was and see if I could sell my own products and make money.

It’s kind of funny because I chose the name Cave Tools to leave the door open for any type of Man Cave kind of products. The reason I started with a grill brush was just that it was summertime and they were selling well. Cave Tools was a side project for the first year and a half as I learned the ropes while still running my marketing agency. When the next summer came around I decided to release a 3 piece barbecue tools set as our 2nd product line and that was the point where I decided that I would just continue doing barbecue related products. I finally made the switch to go full time on Cave Tools in late 2014 and was able to use all of the skills I had acquired to scale the company quickly.

Source [1]

References

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater