Michael Chijoff


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Michael Chijoff is an Australian entrepreneur. Michael started Tactica in and is based in Melbourne.[1]

Michael Chijoff, founder of TacticaMichael Chijoff, founder of Tactica

Company

Tactica

Instagram

@tacticagear (15.1K followers)

Career

Early Career

No early career info added yet...

Tactica

Michael started Tactica in . They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Tactica?

When I reflect on my journey so far I can see how all of the paths I took led me to where I am today. From starting off studying Material Science and working in the world of steel manufacturing, production planning, and supply chain. Through going back to university as a mature age student studying Industrial Design. It is the culmination of those experiences that has placed me very well in the work that we do today with Tactica.

The company was founded in 2016 and a big part of its foundation was through the running of a crowdfunding campaign on Kickstarter. This helped create the necessary market validation that we needed to continue pursuing our line of development.

I could say that I came up with the idea through frustration using multitools but that wouldn’t be true. The truth is that we came up with the idea through research, plain and simple. We wanted to create a product that people could potentially use on a daily basis. We also wanted to create a product within the everyday carry space. We quickly landed on multitools and from there our innovation found its place.

With my broad background in manufacturing, logistics through to product development, we were able to design innovation the likes that had not been seen before in the world of multitools. The use of high-end composite materials and alternative manufacturing processes created a world first in the marketplace.

The best way for us to validate the innovation was through the use of Kickstarter. At the time I was running my consultancy but investing a lot of our time and resources into this venture. The result was that we were quickly putting all our eggs into one basket. Although it seemed like a risky move we did have validation from the marketplace along the way, from trade shows through to end consumers, we had solid backing that this was needed and that it was at the right price.

Our final validation came through our crowdfunding campaign. After 32 days on Kickstarter, we finished with the highest funded multitool in crowdfunding history - over $570K and 8,500 backers. Not a bad validation of things to come.

how-i-created-a-multitool-and-built-a-1m-sustainable-product-business
Highest funded multitool in crowdfunding history

Source [1]

References

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