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Michael started Cannabox in . They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Cannabox?
As a daily cannabis user, I found that there were some things I needed the most that I honestly didn’t feel like going to the shop and purchasing once or twice a week. It was time-consuming, and frankly, I wanted a better solution to this problem.
This was in 2013, and as a subscriber to LootCrate (another subscription box), I searched for a subscription box for cannabis products. Turns out, this didn’t exist at all. I was doing insurance then and had free time after work to start doing research on this subscription box. I began by advertising it through my friends and social networks, and from then on it just kept growing and growing in subscribers.
> I’ve learned is to stop looking at your competitors, and to just stay humble. Competition is good when other people search for your competitors, you’re bound to come up somewhere. This is something that is completely out of your control, but what is in your control is how hard you work.