Melanie Goel

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Melanie Goel is a German entrepreneur. Melanie started alpengraphics - the zero-plastic outdoor company in 2019 and is based in Munich.[1]

Melanie Goel, founder of alpengraphics - the zero-plastic outdoor companyMelanie Goel, founder of alpengraphics - the zero-plastic outdoor company


alpengraphics - the zero-plastic outdoor company


@Goel_Melanie (912 followers)




Early Career

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alpengraphics - the zero-plastic outdoor company

Melanie started alpengraphics - the zero-plastic outdoor company in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on alpengraphics - the zero-plastic outdoor company?

I grew up and live close to the German Alps (south of Munich). I used to be a professional cross country skier, so nature and its beauty are deeply entrenched in my value system. Recently, the outdoor trend on Instagram has changed our mountaineering culture a lot. This increasingly worried me during the various hikes I did every week. But somehow I didn’t really know what to do about it.

That changed when I joined Tesla as the marketing manager for energy products in the DACH region. After a career in marketing in a few other sectors, this was the first time I was confronted with so-called β€œGreen Marketing” and was immediately hooked on its potential. Not because things sell better when they’re labeled green, but because it opened the door to promote more sustainable materialism.

If I can make people buy a truly sustainable product, which was produced eco-friendly and is made of materials that last a lifetime, instead of disposable or plastic goods, I could feel much more peaceful about my profession.

Source: @theresa.mith/Wanderlust mug

So after Tesla, I started experimenting with green marketing & simultaneously went through a life-changing transformation phase from a super materialistic, excessive lifestyle to selling/donating almost all our possessions and living extremely minimalistic.

Source: @our_van_life / Vanlife mug

And that’s how alpengraphics was born. I wanted to create a minimalistic mug that lasts a lifetime, can be used in all outdoor, travel and recreational activities (and therefore replaces plastic bottles & mugs) and is produced and shipped in the most eco-friendly way possible.

Once I started going to networking events, I realized how many smart people are out there who have great ideas. I tried to surround myself with them as much as I could.

Source [1]



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