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alpengraphics - the zero-plastic outdoor company
Melanie started alpengraphics - the zero-plastic outdoor company in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on alpengraphics - the zero-plastic outdoor company?
I grew up and live close to the German Alps (south of Munich). I used to be a professional cross country skier, so nature and its beauty are deeply entrenched in my value system. Recently, the outdoor trend on Instagram has changed our mountaineering culture a lot. This increasingly worried me during the various hikes I did every week. But somehow I didn’t really know what to do about it.
That changed when I joined Tesla as the marketing manager for energy products in the DACH region. After a career in marketing in a few other sectors, this was the first time I was confronted with so-called “Green Marketing” and was immediately hooked on its potential. Not because things sell better when they’re labeled green, but because it opened the door to promote more sustainable materialism.
If I can make people buy a truly sustainable product, which was produced eco-friendly and is made of materials that last a lifetime, instead of disposable or plastic goods, I could feel much more peaceful about my profession.
So after Tesla, I started experimenting with green marketing & simultaneously went through a life-changing transformation phase from a super materialistic, excessive lifestyle to selling/donating almost all our possessions and living extremely minimalistic.
And that’s how alpengraphics was born. I wanted to create a minimalistic mug that lasts a lifetime, can be used in all outdoor, travel and recreational activities (and therefore replaces plastic bottles & mugs) and is produced and shipped in the most eco-friendly way possible.
Once I started going to networking events, I realized how many smart people are out there who have great ideas. I tried to surround myself with them as much as I could.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater