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Chakra 5 Yoga
McKenna started Chakra 5 Yoga in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Chakra 5 Yoga?
After working for many years at a tech firm where I was often logging 70 hour weeks, I decided to take a sabbatical to study yoga.
> You can really spin your mind up doing too much thinking sometimes. Get out and DO something...even if its a baby step towards your dream.
I received my registered yoga teacher training in 2009. I fell in love with yoga and started teaching pop up yoga classes around downtown LA, at places like the Fashion Institute, residential buildings, and art spaces, sometimes with a live musician accompanying.
I earned a little bit of press/PR for these popups (remember this was long before “beer yoga”, “goat yoga”, etc) I convinced myself the next step was to open a studio. I still don’t know how I pulled it off, but I gathered up my savings/retirement and a small business loan and opened up a fun and funky little studio in East Hollywood, on a second floor historical building in Los Angeles.
There we built an amazing community of great teachers, musicians, volunteers, and customers (who leaned more towards the starving artist vein). Our biggest hits were our monthly full moon sound baths and our Thursday night yoga class with live DJs.
What I discovered very quickly is that the expenses were far outpacing our income. We tried looking into creating additional sources of revenue or renting the space for film shoots or other events, but it wasn’t working out.
We were still suffering from the tail end of the 2009 recession as well and in a low-income neighborhood. I discovered from my teachers at other “indie” studios that many of those other studios had some source of funding coming from celebrities or wealthy spouses.
I saw a dark future ahead of me of going into massive debt and having to set up some kind of factory for churning out teaching trainings every few months (which is how many studios survive...by charging $4000/head).
I decided to close down my physical yoga studio at the end of the year while I still had some money in the bank to make sure every teacher was paid what they were owed, every bill was zeroed out, and any customers with memberships were refunded.
Everyone was so supportive and compassionate and grateful to have had the experience.
I perfected an approach and process with that first client that was the basis for how we do things now: how do we handle scheduling, billing, client follow-ups? What are the terms of our operating agreement and how teachers should conduct themselves? How do we pay teachers? What are the different types of services, class lengths, prices we offer?
I did a lot of research and talked to teachers about their experiences with “corporate fitness” companies. By looking at things a lot from the teacher and clients’ POV, I knew I had to set up an approach that would retain both clients and teachers.