Max Rice

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Max Rice is an American entrepreneur. Max started SkyVerge, Inc. in 2013 and is based in Remote.[1]

Max Rice,  of SkyVerge, Inc.Max Rice, of SkyVerge, Inc.


SkyVerge, Inc.


@maxrice (398 followers)


Early Career

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SkyVerge, Inc.

Max started SkyVerge, Inc. in 2013. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on SkyVerge, Inc.?

In 2012 I was working for a small company as an IT Director, and they tasked me with rebuilding their eCommerce website. As I started looking at available platforms, I found an article by Justin comparing WooCommerce to another platform. He seemed really knowledgeable, so I reached out to him to ask some questions and I ended up bringing him on as a consultant for the project.

We worked really well together and the project had a very successful outcome, so we stayed in touch. A couple of months later we had a chance to work together on a joint consulting project, which led to more consulting for companies that needed help with their eCommerce stores.

You rarely get it right the first time. You make decisions based on the best available information, then you learn from the results and iterate.

A lot of these projects involved building extensions for WooCommerce to add functionality or integrate with another service, and we decided to abstract some of that client work into plugins we could offer to others. We started selling those extensions on (originally and about a year after I had first reached out to Justin, we formally started SkyVerge with about 10 plugins in our portfolio.

We expanded over time to build tools for other eCommerce platforms, like Shopify and Easy Digital Downloads, and a couple of years later we started work on Jilt.

One of the earliest photos of team SkyVerge, circa 2014. Left to right: Justin, Max, and Beka

Controlling our own destiny has always been important to us, so we’ve been fortunate to be able to bootstrap SkyVerge from the start. We took the approach of identifying specific problems that eCommerce stores have, often ones that our existing customers would tell us about, and then building focused solutions for those problems. We then used the revenue from our extensions to grow the team and expand our product line using the same philosophy.

Source [1]



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