Matti Lehtonen

This article is a part of our encyclopedia, and is editable by you. Edit ➜

Matti Lehtonen is a Finnish entrepreneur. Matti started Backstage Rock Shop in 2011 and is based in Tampere.[1]

Matti Lehtonen, founder of Backstage Rock ShopMatti Lehtonen, founder of Backstage Rock Shop


Backstage Rock Shop


@mattilehtonen (830 followers)


Early Career

No early career info added yet...

Backstage Rock Shop

Matti started Backstage Rock Shop in 2011. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Backstage Rock Shop?

When I was 16 or 17 I played in a rock band where I was taking more or less care of the business side, and also the merchandise. I quit playing when I was around 20 and I started to tour with several bands and taking care of their merchandise. At the same time I was working in a small 360 degrees music company (record company, booking agency, music publishing, and merchandising) while studying.

> I used to think that it is a weakness if you have to ask for help in some issue but nowadays I couldn’t do what I do if I wouldn’t ask for help in many matters.

Merchandise always seemed a natural thing for me. For others it seemed to be “the last thing to think about” and “mandatory evil” but I always liked everything involved with it. In my mind “real” merchandising companies in Finland seemed to do several things wrong so after five years working in the music company and handling the merchandise section more or less on my own, me and three friends of mine bought the merchandise section from the company along with all the stocks and contracts and we started Backstage Rock Shop Ltd with the clear idea to have the best-merchandising company in the country which at the same time has the best customer service but which is also artist-friendly (that’s definitely not the case in many companies).

Since then, we’ve been developing our business a lot. At the moment we have our webshop 3.0 running, we have more people working in our company and our roster also seems to get bigger each year. We definitely want to be the place where people want to work and where the artists want in, not out.

We started in a small basement and since then we have moved three times to bigger premises. At the moment we have 480m2 (circa 5200ft2) premises with brand new offices.


Looking back 2011 there’s a lot of things we could have done differently but we’ve always had a clear idea of what we want to become and I think that is the most important thing why our business has grown steadily. When we started, we couldn’t pay a decent salary but after a few years we got the business rollin’ and since then we’ve paid normal wages to all founders and staff and everyone in the company is working full time.

Source [1]