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Tao Digital Marketing
Matt started Tao Digital Marketing in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Tao Digital Marketing?
I’ve had a few businesses and have a strong passion for entrepreneurship. I started my first business at 19 years old which was online personal training; sadly this didn’t go very far as I had a full time job and not enough resources or time to dedicate to it.
My first big business was a Business Telecoms company called Comms Consult. We ended up being pretty successful with this business. At 26, I had a flash sports car on the drive and more money than I knew what to do with. We had some really big clients and call centres were relying on us, and the technology we sold, to keep their businesses moving.
Sadly, this ended fairly badly as I ended up falling out with my business partner at the time. He bought me out for a lot less than market rate but all was good as we were parting ways at what became the right time.
I then had a passion for sports and had started a sportswear brand on the side of running the Telecoms business. This had started taking off and I decided to go full time on this project.
The sportswear ended in disaster; it grew way to quickly and I ran out of cash to sustain the growth. Yes, overtrading is a real thing!! Who knew?!!
The great thing about this failure though was the lessons and the expertise I gained through the journey.
You can’t run a business without positive cashflow being a big one. But also, I’ve learnt to understand the online customer journey. From searching on google, right through to conversion, the journeys customers take online need to be optimised and most importantly, measured!
This is where the idea for Tao Digital came from really. From the other agencies I worked with, I had grown very disheartened by the lack of communication and the lack of understanding of a business’s goals and the strategies needed to hit them. They just didn’t seem to get it!
I knew enough at the time to get good results in the search engines and also knew how to deal with the B2B business owners and marketing managers. I’ve always been good at communicating more complex technology or solutions to people so it’s easy to understand.
Tao Digital Marketing was born out of that frustration.
I’d validated the need in my own head but then managed to pick up a second freelance client who was in need of advice and help to gain more visibility online.
This gave me the knowledge I needed to go for it.
I was in a bit of a financial mess when I started Tao, the sportswear had been put into liquidation and I was and am still paying off the debts I had guaranteed for the business.
A very good friend of mine ran a company called Thornton & Lowe and one day in the pub agreed to back my agency dream. He would, if needed, cover the first 6 months of the business outgoings. So we shook on that and never looked back. I now own 100% of the business again which is great. But I couldn’t have done it without his help.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater