This article is a part of our encyclopedia, and is editable by you. Edit ➜
No early career info added yet...
Matt started BAKblade in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on BAKblade?
After personally experiencing the embarrassing reality of having back hair my wife Angelina would often grudgingly take on the role of shaving my back for me in order to keep myself from looking like a gorilla at the beach. It wasn’t until 2008 when a downturn in the economy forced us to think about developing our own product and brand that we could maintain more control over.
After many discussions that circled around our own problems or inconveniences that we’ve encountered in life it wasn’t until the subject of “back hair” came up that we both realized it was a problem for both of us and we knew we weren’t the only couple dealing with it.
> Soon after the video was posted it collected about 30 million hits in the first 72 hours and afterwards went onto do a collective 240 million hits on Facebook pages owned by Mashable, Yahoo, MSN, CNBC, Fortify, and several others.
We purchased most of the options that were available on the market to solve this problem only to realize that most of them didn’t work or perform that way we would have wished. Not to mention that laser hair removal and waxing were both very expensive, painful and booking appointments is something that most men hate doing.
I was fully employed with food & pharmaceutical machinery company when I racked up $5,000 of credit card debt to make our first cheap aluminum mold we knew we were literally jumping in feet first with no idea what we were doing or where we were going. We had zero experience in the field of health and personal care nor did we have experience with razors. The only thing we did know for certain was that we have drive and persistence and we were going to figure this out one way or another.
Since at this point whatever sales were coming in were online only this “side venture” didn’t interfere with my full-time position I was able to stay employed while I slowly began to grow the business.
We are constantly scrutinizing our products and in order to validate the constant evolution that we put our products through we have several methods that we use to make certain our technology is always evolving for the better.
One method we use is with a great partner of ours called Yotpo. Yotpo allows us to take raw customer feedback and reviews and look at the overall consensus and make the decision to make the important tweaks or changes that are necessary.