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Mark started PayKickstart in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on PayKickstart?
Since becoming an online Entrepreneur back in 2009, I have created over 25 different digital products and sold over $20 million dollars of various training/coaching programs and software. Needless to say, I’ve learned a thing or two when it comes to selling online.
Over the past decade, I noticed that the solutions available to help me sell my products and power my businesses, were simply outdated, archaic and were not keeping up with the high standards customers have when purchasing something online.
Once you are willing to accept imperfection, it will help you get to market faster, be able to adapt quicker and ultimately build a thriving business.
After switching between four or five different shopping carts, we realized a common theme - lack of flexibility, minimal functionality and profit leaks everywhere! For example, we sell a variety of different types of software (SaaS, desktop) and training. For our SaaS products, we require an API that allows for flexible billing and checkout process. For our desktop apps, we require a licensing system to properly secure each install. For our training programs we required seamless integrations with membership services like Wishlist and FreshMember, to properly add a customer to the correct membership level. Not to mention, conversion boosting functinoality like 1-click upsells, order bumps, coupon code management, etc...
There is not a one size fits all when it comes to an ecommerce platform.
It’s how and why we even built PayKickstart in the first place - out of sheer necessity. In the early days, we didn’t even have a name for it. It was just our internal shopping cart to sell our various digital goods.
In the first two years of using our own solution, we increased our revenue by 30%. By cutting out per-transaction fees that previous shopping carts were charging, adding revenue-boosting functionality like order bumps, 1-click upsells and coupon management - it was like the training wheels came off our bike!
Before we knew it, we had colleagues, partners and influencers asking us “Hey! I just purchased your software and WHOA, I was blown away at the checkout experience. What are you using to do that?”. That was our “a-ha moment”!
The moment we knew that the frustrations surrounding selling online were real. That other online businesses were struggling to scale and grow because of the same challenges we faced years ago.
That’s when PayKickstart was born!
Lucky for us, we were able to reinvest a good chunk of our profits from other products we sold, back into turning PayKickstart from an internal solution, into a real business - a solution that other businesses could utilize. We also had a fantastic team of designers, developers and support staff surrounding us.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater