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Mark started xBTC in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on xBTC?
Mark has been into digital assets since 2011 as a fan and user. Drawn to the larger vision of changing the world financial system and decentralizing the control of money. In looking at many of the digital assets (holding over 100 different ones, personally) it is a highly complicated space with a lot of technological and security skills needed (to do it on your own, you can simplify it by just using an exchange). So he wanted to create a digital asset that brought together many digital assets into one token.
And Aatash has been into digital assets since 2013 when started his first PoW coin. Having driven the communication and marketing strategy for major projects in market capitalization that have grown to above $60 million collectively. He also acts as a key member of Statera, growing the project from 1000 to 4000 holders under his direction. With a strong network in the crypto-sphere, hopes to watch xBTC play a major role in the revolution and public adoption of decentralized assets.
If other cryptocurrencies do better than Bitcoin our token can benefit through positive supply changes. That idea of buying one token and getting access to the price action of every single digital asset vs. Bitcoin was a big “aha” moment. It highly simplified the space and created a whole new asset class: a synthetic token that tracked multiple tokens.
On the other side, it can be a way to hedge a big bet on Bitcoin, so if you hold a lot of Bitcoin (and it is the leading currency with people holding over 400 billion dollars of Bitcoin) you can hedge against its dominance falling.
Once we had the idea it was a lot of networking and showing our worth to many people. This space is highly innovative and decentralized, it feels like Silicon Valley in the 90s, anyone can have an idea and start it up in months.
We really got involved with multiple projects, helping with supporting their community and doing free work for them. As we proved ourselves we made a lot of relationships and had a network that could help us launch our own idea. We created our pitch deck and launch plan and leveraged our network to validate the idea and perfect it.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater