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Marilyn started MeetAnders in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on MeetAnders?
When my kid was born in 2013, there was no way for me to be serving my clients while babysitting. That’s when I realized my business couldn’t run without me.
> Our customer acquisition relied solely on referrals. We had enough referrals coming to keep us busy. But because I was drowning in a sea of day-to-day tasks, that didn’t leave me time to set up a proper lead generation system.
I was the bottleneck in all areas of it.
To make matters worse, in the same year, we just got our new home, lost all our clients, and found ourselves half a million dollars in debt.
Thinking maybe design isn’t right for me, I wanted to stay out of the design and tried to create other tech products. I was so convinced that services can never be scaled.
Then I started searching for terms like “recurring income” and came across Brian Casel’s content about productized services. Thinking there’s more on the web, I went on to search for examples of “productized services”.
That was when I came across the 7-Day Startup book by Dan Norris, co-founder of WP Curve. I bought the book and joined his Facebook Group (now called “Dan’s Mastermind”).
Within Dan’s community, there were many who have grown their businesses to more than $100,000 in monthly revenue doing productized services.
At that time, there were a few productized design companies already doing very well, such as Design Pickle, Brand Strong, and Undullify.
With their ongoing conversations, that made me realize since I’ve got more than 10 years of experience in design, this is something I’ve got sufficient expertise in. It’s easier for me to create systems in this area than starting anything new from scratch.
In 2015, I started a graphic design startup that provides unlimited graphic design services on a monthly fixed-rate.
I didn’t have to come up with any up-front capital to make anything. I just started by contacting a few of my previous clients to ask them if they needed help. Then I told them this is what we offer now, if they try it now, they get an early bird discount.
With a few of them taking up the offer, I knew this is something people will want.
Since then, my team has worked on thousands of tasks for customers who’ve stayed with us for years.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater