Marcello De Lio


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Marcello De Lio is a Canadian entrepreneur. Marcello started Just Artisan in 2020.[1]

Marcello De Lio, founder of Just ArtisanMarcello De Lio, founder of Just Artisan

Company

Just Artisan

Career

Early Career

No early career info added yet...

Just Artisan

Marcello started Just Artisan in 2020. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Just Artisan?

Before starting Just Artisan, I was selling handmade goods on an online marketplace, and my own Shopify store. I first began selling candles with cologne scents. At first, I didn’t know if there was a passion for “cologne candles” but I loved the creative process of mixing fragrances, and wanted to share my creations while getting feedback on my craft.

After a couple of years of success, I found a new passion, 3D printing. I quickly became obsessed with designing, printing, and post-processing everything from phone accessories to movie prop replicas. I began selling my work online (not infringing on any IP), but this time was different. I found myself constantly competing against drop shippers and paying higher and higher fees. As time went on my sales declined while my fees continued rising. And I wasn’t the only one feeling this way.

As I reached out to other sellers, I found that my experience was becoming the norm. Many of the artists I talked to shared my frustrations. I knew there had to be a better way.

At the time, I was working at a major bank, but I knew that I could be doing more to make a difference in the world. With a degree in Business and a background in computer science, I began working on a platform to support artists grow and manage their businesses. I built the first version of Just Artisan in three months and began getting feedback from artists and early adopters. It became clear that artists were looking for a new home to build their online businesses, and many of them believe in Just Artisan and our vision.

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Source [1]

References

Contributors

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