Lydia Lee

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Lydia Lee is an Indonesian entrepreneur. Lydia started Screw The Cubicle in 2014 and is based in Bali.[1]

Lydia Lee, founder of Screw The CubicleLydia Lee, founder of Screw The Cubicle


Screw The Cubicle


@screwthecubicle (1.64K followers)


Early Career

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Screw The Cubicle

Lydia started Screw The Cubicle in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Screw The Cubicle?

My business originally started as a blog to document my ‘identity crisis’ going from employee to entrepreneur and grew into a full-time coaching and training business 6 years ago. To be honest, it was a place I could point friends and family towards when they asked me, “So, what are you doing with your life again?”

It wasn’t until a blog reader had sent me a message through my website to ask about coaching services that I had to google what a coach was. This was the moment that planted the seed that my work on the blog can expand to help in more helpful ways.

Since I was running a different business at the time, which was my transition business from corporate where I remained in the international education industry as an independent consultant, I wanted to explore whether coaching was something I would want to invest time and energy to do.

What kind of coach would I be? How would I create a coaching approach that honored my personality and values? What sort of problems am I best positioned to solve? Who do I really want to work with (and would never work with)? I didn’t want to spend money and time creating a new business until I understood these factors.

In order to maintain simplicity (and sanity!) in my business, it’s been a big learning for me to say “No”. I’ve had to learn to take pauses to analyze decisions without simply taking any opportunities that come my way.

I continued running my first business that was paying the bills, while I explored a side hustle with the coaching business with my blog.

I decided to create a ‘beta test’ program by communicating it to my readers, close social circles, and my ‘watering holes’ of associations and communities I already belonged to. This allowed me to interview the right clients that could benefit from my experience that is going through a specific transition in their career. I worked with 8 beta clients for 2 months for free before I released my first offer on my website. It was important to me to prove my concepts first with real humans, gain experience, and have credible testimonials for my work.

After the beta test, I became certified as a True Purpose™ Coach and combined my education with personal coaching with my own concepts of a career transition from my own experience as well as my beta clients to my first program. After 6 years of guiding hundreds of people to reinvent their careers and start meaningful businesses, I can truly say that real-world experience trumps anything you’ll learn on paper. Every time I committed to working with a client throughout the years, I documented processes, questions, and steps that later turned into philosophies and concepts I would use repeatedly with every client. It became my own signature Framework.


Source [1]



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