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Lucas started Growth Ecole in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Growth Ecole?
A founder wanted me to join his company to become the email marketing lead. This was not something I could satisfy but I still wanted to help this startup as I was interested in the product. I then decided to spend some time on the side to help them craft their engagement strategy.
From there, I started to do it with more companies. It was a succession of consulting missions next to my full-time job. This helped me understand other industries and especially see the recurring problems a company would face when launching its email marketing strategy.
That's when the first idea of the email marketing course came to life. I wanted to bundle my knowledge into an actionable course for companies that wanted to kickstart their email program.
If you are interested to try the course, feel free to use the code GROWTHECOLE to try it with 25% off.
I had started to put a rough outline together when I received the opportunity to create a course for the project of a former Airbnb colleague. His project: Clickminded started as an SEO course and he wanted to shift to a full suite of online marketing courses.
I accepted his offer and was ready to complete the outline based on our discussions. All I needed was time and brainpower to create the course and he would take care of the rest.