Lindsay Scholz


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Lindsay Scholz is an American entrepreneur. Lindsay started Vowed Box Co. in 2018 and is based in St. Louis.[1]

Lindsay Scholz, founder of Vowed Box Co.Lindsay Scholz, founder of Vowed Box Co.

Company

Vowed Box Co.

Instagram

@lindscholz

Career

Early Career

No early career info added yet...

Vowed Box Co.

Lindsay started Vowed Box Co. in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Vowed Box Co.?

I got married in 2016, and if we’re being honest, the entire process was overwhelming – the wedding industry is saturated with ideas and opinions on “how” you should celebrate your big day, but I quickly realized that getting married is not a one-size-fits-all process.

> Honestly, my goal was to sell just one box the first week that the website went live, but I ended up selling five!

Leading up to my wedding, my friends had a difficult time finding bridal gifts that aligned with my interests and taste. I had never really dreamed of a big fancy wedding, and I definitely viewed myself as a non-traditional bride. On the flipside, I also had a hard time finding gifts and keepsakes for my bridesmaids – we were all a little bit quirky, and a lot of the overly feminine and girly gifts in the market just weren’t for us!

At the start of 2018 I set out to make Vowed Box Co. a reality, but wanted to be sure that it was a product that brides-to-be would even be interested in. I created an Instagram account for the brand before a physical product was even a reality to gauge interest...and the response was overwhelming!

how-i-started-a-gift-box-business-for-non-traditional-brides

Within a few weeks I had built up a pre-launch email waitlist of 250 people and steadily built a brand presence and following on Instagram, which I took as a sign that I needed to make Vowed a reality – and fast.

I built my pre-launch email list by initially unveiling vowedboxco.com as a simple, static landing page intended to capture email addresses to add to a MailChimp email list. Upon signing up new subscribers received a thank-you message, along with an exclusive 10% off bounceback code that they could use on their first Vowed purchase once our site went live. This worked tremendously well for me as I was able to provide new subscribers with an incentive to come back once we launched, before a physical product or full website even existed!

Source [1]

References