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Vowed Box Co.
Lindsay started Vowed Box Co. in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Vowed Box Co.?
I got married in 2016, and if we’re being honest, the entire process was overwhelming – the wedding industry is saturated with ideas and opinions on “how” you should celebrate your big day, but I quickly realized that getting married is not a one-size-fits-all process.
> Honestly, my goal was to sell just one box the first week that the website went live, but I ended up selling five!
Leading up to my wedding, my friends had a difficult time finding bridal gifts that aligned with my interests and taste. I had never really dreamed of a big fancy wedding, and I definitely viewed myself as a non-traditional bride. On the flipside, I also had a hard time finding gifts and keepsakes for my bridesmaids – we were all a little bit quirky, and a lot of the overly feminine and girly gifts in the market just weren’t for us!
At the start of 2018 I set out to make Vowed Box Co. a reality, but wanted to be sure that it was a product that brides-to-be would even be interested in. I created an Instagram account for the brand before a physical product was even a reality to gauge interest...and the response was overwhelming!
Within a few weeks I had built up a pre-launch email waitlist of 250 people and steadily built a brand presence and following on Instagram, which I took as a sign that I needed to make Vowed a reality – and fast.
I built my pre-launch email list by initially unveiling vowedboxco.com as a simple, static landing page intended to capture email addresses to add to a MailChimp email list. Upon signing up new subscribers received a thank-you message, along with an exclusive 10% off bounceback code that they could use on their first Vowed purchase once our site went live. This worked tremendously well for me as I was able to provide new subscribers with an incentive to come back once we launched, before a physical product or full website even existed!