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Let's Reach Success
Lidiya started Let's Reach Success in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Let's Reach Success?
Back in 2013, I had already discovered my passion - personal development - and had realized writing is the best way to express myself. So I combined these and started a self-improvement blog.
> Starting the blog was the best decision and not giving up on it over the years (even when no traffic or money was coming in) was what helped me move forward.
It was first just a hobby and I knew nothing about blogging. Over the years, after publishing a ton of content, gaining traffic, learning about SEO, email marketing, social media, and all the ways to monetize a blog, it became a real business.
I had no expertise in the niche or experience as a blogger, but that’s why this business model is great for anyone who wants to share their message online, build something on their own, and earn an income from it.
Choosing the right niche is important but you can always change direction later on. That’s what I did. I now cover topics like Blogging, Finance, Business, and Lifestyle Design because these are the things I’m working on and teaching. But back then, it was personal development.
I didn’t earn directly from the blog in the first years because I wasn’t taking it seriously or expanding my knowledge. It was freelance writing that allowed me to make my first money online and improve my writing skills. At the same time though, I was working on growing the blog and building my portfolio as a writer and began monetizing my platform.
Once that earned me enough (thought sponsored content, ads, affiliate marketing, and selling digital products), I was able to leave freelance writing behind and do blogging full-time.