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Lia started Shaadivaale in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Shaadivaale?
So I got placed in a medium-sized private company in 2016 after my graduation and I served for about 4.5 years there. With the pandemic rising, I had to look for another job because things got messy there. So, I switched my job as I wasn’t still convinced to take the risk of doing my business full time. I switched and joined somewhere else as their Social Media Manager.
Being in a creative industry, and handling the digital marketing activities of the organizations gave me a great insight into how business is done. I started believing in the power of digitalization and how I was so good at it. This was the major reason why I even thought of setting up something like Shaadivaale in the first place.
I gained a lot of experience by working at my two employers and it took me 3 years to take my venture to a place where I started seeing results. It did not come easy but what surprised me most is that I wasn’t even willing to give up. Several other ideas were popping up in my mind but I never thought of the need to drop it and move onto the next one. I had my soul into it. It was clear.
I worked in the education industry and this was something totally different. The wedding industry! I mean these two are exact opposites. Somewhere, I am happy about the fact that whatever I learned on my job, I was able to execute it in my own venture as well. I did not want any investor nor I ever thought of taking any financial help from any of my personal sources. I wanted to do it on my own, from my own savings. I don’t regret anything that I did in the last 5 years. It is because of all those things that I stand here.
Contributors to this article:
- Pat Walls, Founder @ Starter Story