Lauren Costanza

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Lauren Costanza is an American entrepreneur. Lauren started Bluminary in 2019 and is based in Los Angeles.[1]

Lauren Costanza, founder of BluminaryLauren Costanza, founder of Bluminary



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Early Career

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Lauren started Bluminary in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Bluminary?

I was inspired to create Bluminary after dinner with friends. I was surrounded by entrepreneurs, and we were talking about how we wish we knew someone who created candles (all of us were continually burning candles in our home). That’s when I realized that the person could and should be me! It also helped I recently found myself between jobs and was looking for a new hobby to take up some time.

I instantly knew I wanted to create a product connected with my travels and portrayed my sense of adventure. The easier (nothing is easy when starting a company) part was knowing I’d use my photography for the labels and stick with more natural scents.

I spent an entire month joining Facebook groups, watching Youtube videos, and taking notes. I have a 5 page Google Document with everything I learned while gathering data. There was a month of testing wax types, wick sizes, selecting my containers, and fragrance oils to ensure they would align with my brand and attract customers. I created a handful of spreadsheets with columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.

As I developed my candle making skills, I was very confident in my marketing expertise. I have five years of experience in marketing working in nonprofits and at agencies. While learning how to make candles, I also bucked down on creating marketing materials, building a website, and other collateral. I had the most fun researching competitors and analyzing their websites, product descriptions, and the audiences they attracted. I then used my insights to build my own brand and the image I hoped to achieve with Bluminary.

About my second month into Bluminary, I started my new position at a company. Since then, I’ve been learning the secret of juggling a full-time job and my side-hustle and passion for creating candles. There are many nights I come home from work and craft candles to stop by the post office before work in the morning and mail my most recent creation. It has been a whirlwind adventure, and I look forward to watching it continue to grow.

Source [1]



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