Laura Garcia Perdomo
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Laura started zapato FEROZ in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on zapato FEROZ?
Although I am a Canarian by birth, I am a Valencian by adoption, many years ago I left my beloved islands with the intention of training in Industrial Design in Valencia.
I began combining classes with work in a design studio, where I had contact with various fields: product design, graphic design, corporate identity ... although the turns of destiny made me fully enter the world of footwear before finishing the race.
From that moment, more than 10 years ago, the world of leathers, soles, linings, and laces, has been very present in my working life, working for various brands, both national and outside our borders.
I love being able to work and control the life cycle of a shoe, since it appears in my head, I put it on paper or my computer screen, I transmit the idea to the pattern makers that help us to develop the very first prototype, this one It is mass-produced and I can finally see it on the shelves of shoe stores.
And this is the Starter Story tale for Zapato FEROZ:
Once upon a time, there was a talkative shoemaker, Lau, who had spent many years creating fantastic shoes for various brands, within and outside the borders of her kingdom.
The year came when the shoemaker had a beautiful baby, Roc, who was growing up healthy and happy in his beautiful country house. Sometime before the baby began to crawl and discover the world, his mother wanted to find the ideal footwear for her delicate and plump feet.
Comfortable, natural shoes adapted to the needs of an early age.
She began to search all corners of the kingdom, in different villages and shops ... and could never find anything that seemed suitable for her offspring, so she decided to create them herself. They would be Zapato FEROZ (fierce shoes) with which her baby could start to eat the world with her first steps.
This is our story, a real need for giving the best baby shoes for my little son Roc.
One of our greatest successes is to do things with true love and to transmit it in the most transparent way possible to our clients.
Contributors to this article:
- Pat Walls, Founder @ Starter Story