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Lars started GreenRope in 2008. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on GreenRope?
After being honorably discharged from the US Air Force, I struck out on my own to build a different kind of software company. One that focused on providing real, long-term value to customers. I taught myself how to write code and worked day and night for 3 years to build the first version of our email marketing software.
In 2008, I realized that we could better serve our customers by taking a broader, more holistic view of business management. We worked with hundreds of our customers to come up with solutions to real problems they were having every day and found out that most of those problems had to do with managing information. Most businesses have disparate departments, software, and data, and the integration of that data is often an afterthought. GreenRope solves this with a single, unified platform that sales, marketing, customer service, and operations staff log in to.
When we started with GreenRope, we focused on the core CRM, email, and website elements of running a business. Then, we expanded into project management, customer service, and a few other functions common to many businesses. The last part was building automation, scoring, and predictive analytics since we were able to gather data from all of the other parts of the business’s operations.
Think about who you’re selling to, and how you envision selling it. Take some time to map a high-level customer journey.
Our team grew slowly, but we have always been focused on providing the best customer service possible. We provide free videos, white papers, e-books, walk-throughs, cheat sheets, webinars, and more. If a more personal touch is needed, we offer free support by phone, email, live chat, web conference, and support ticket.
I believe the key to long term growth is about focusing on the customer. Products must solve problems reliably, and customers have to feel confident in the company and the platform. GreenRope’s mission and vision have always centered on that, and we are transparent about every element of our business.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater