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Lakshdeep started SearchTap in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on SearchTap?
I ran an IT consulting company with my co-founder. The idea came to us after working for a client with whom we had done a complex search integration. When we couldn’t find a solution that would be a good fit for them in terms of features, functionality, and budget, we decided to build one ourselves.
During this time we also had the opportunity to connect with a few eCommerce store owners and some things stood out to me in these discussions. The first one is that many of these stores were not able to optimize their search due to a lack of expertise. Then the second one is that the few solutions present in the market are not financially viable.
We used these two learnings as the cornerstones of SearchTap. We realized that designing a search experience wasn’t enough and we had to reach out to people to show them how they can derive the maximum value from our product.
Always charge for your product/service when you're starting. While free users can help increase your market reach, the number of users is a vanity metric. You should be concerned with the number of paying customers and your MRR.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater