Kwok Zhong Li
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Kwok started Finty in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Finty?
Prior to Finty, I was the Vice President of Ebusiness at OCBC Bank. I worked on different financial products and my job was to push their take ups through digital channels. I saw a growing trend in consumer behavior change towards the application of financial products. Similar to eCommerce, people want to do it fast, convenient, any time of the day.
Together with two other close friends, Jeremy and Lucius, we started Finty. We believe there is a need to easily let consumers compare and apply. In summary, simplifying financial decision making. There were a few competitors when we first started, and in order to catch up, we focused on our operating model. We maintained a lean internal structure and enhanced the process through automation. With this, it allowed us to give value back to customers through Finty rewards as a differentiate among other players in the market.
Left to right: Kwok Zhong Li, Jeremy Lim, Lucius Young