Kristin Larsen

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Kristin Larsen is an American entrepreneur. Kristin started PVA Enterprises LLC in 2016.^[1]

Career

Early Career

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PVA Enterprises LLC

Kristin started PVA Enterprises LLC in 2016. They detail the beginnings of their company in their Starter Story interview: ^[1]

Q: How did you get started on PVA Enterprises LLC?

In January 2015, I was working a stressful 9-5 as an interior architect and designer when I got really sick and had upper respiratory failure. I was placed in a medically induced coma until my body could heal itself. I will never forget waking up and the ICU nurse telling me it was a miracle I was alive!

As I recovered at home, I had a new outlook on life. I wanted to work for myself, and I needed to make that happen ASAP so my health didn’t continue to suffer. I was no stranger to side hustles, so I thought: ‘Why not start a blog and see what happens?’

I started to Believe in a Budget, a personal finance blog based on my experiences with both saving and making money. To generate traffic, I started using Pinterest, which was only semi-popular back then and not well-known to the business community at large.

The biggest selling point of any online program is student success stories, and those only come from having a solid program that actually works.

I’m not really a social media person (Pinterest isn’t a social media platform; it’s a visual search engine), so Pinterest really spoke to me. I started generating a large amount of traffic very quickly from Pinterest, so I wrote a case study about it on my blog. That was the launch of my Pinterest management business - I started getting emails from fellow bloggers and online business owners, asking me to manage their Pinterest account.

I called myself a ‘Pinterest VA’ (Pinterest Virtual Assistant) and was able to quit my job in the summer of 2015. It quickly snowballed to the point where I had a full Pinterest management agency and worked for all kinds of bloggers, brands, and business owners. I also created a suite of small Pinterest-based digital products to sell as an additional source of income.

At the time, I was the only person I knew of who managed Pinterest accounts. I realized that, no matter how big I grew my agency, I’d never been able to meet the needs of the market. So, in late 2016, I decided to launch a program called Become a Pinterest VA TODAY! to teach others how to start their own Pinterest VA business.

Source ^[1]

References

Contributors

Contributors to this article:

• Pat Walls, Founder @ Starter Story