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Kiri started AMPERNA in . They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on AMPERNA?
When I was nearly 30 I became my father’s sole carer. He passed away before he was 62.
During this period of intense pressure, I was prescribed medication to help my skin and my stress levels. I reacted to this medication; three of the side effects were severe pustular acne, skin hives, and weight loss. I was then admitted to the hospital. My skin went from normal to unbearable almost overnight.
After leaving the hospital; when I was offered more medication from professionals, I decided to review my whole lifestyle, taking a holistic approach to my health. I started researching diets and a healthy lifestyle; I went through the process of cutting out everything I shouldn’t be eating and reassessing everything that I was using on my skin. Going through the process of identifying certain triggers to my skin problems and helping myself took two years.
Having an authentic brand voice is worth its weight in gold, as is being honest and transparent.
My skin reacted to many common irritants in skincare. I was looking for an ultra-gentle skincare range that contained key active ingredients but couldn’t find one. I noticed a link between gut health and skin health and I decided to put that concept into my own products.
During the testing phase of AMPERNA® when I was working with a chemist I developed Perioral Dermatitis. I formulated to help my own skin. After 5 years in R&D, AMPERNA® launched in February 2018. We are in business to help people.
We are entirely self-funded; my design and marketing background helped somewhat. And my business partner and husband is an automation specialist so his skills have helped as well. However, we did lots of little short courses to help us along the way. I also have quite a few business mentors.
Two of the five years of start-up were spent working with a chemist on formulations and we tested with the public before launching our first 5 products.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater